Skip to Content

← All the commercial work

United Nurses of Alberta

Working nurses, one blue

Portraits for United Nurses of Alberta, 2021: working nurses on one deep blue, each photographed gowned and masked, and again in their own scrubs.

Client
United Nurses of Alberta
Year
2021
Ran as
“Alberta Needs Nurses” bus shelter posters, and the “Nurses Now + Always” artwork and web banner
Photographs
Ryan Parker
  1. 01The nurses, 2021

    A nurse in a blue isolation gown, face shield and mask, arms crossed, against deep blue
    A nurse in teal scrubs with a stethoscope around his neck, against deep blue
    A nurse in a blue isolation gown, face shield and mask, arms crossed, against deep blue
    A nurse in black scrubs with white piping, against deep blue
    A nurse rim-lit in a blue isolation gown, face shield and mask, arms crossed
    A nurse in indigo scrubs, arms crossed, against deep blue
    A nurse in magenta scrubs, arms crossed, against deep blue
    A nurse in a blue isolation gown, face shield and mask, arms crossed, against deep blue
    A nurse in navy scrubs and blue gloves, face shield and mask, a red stethoscope at her neck
    A nurse in navy scrubs with a red stethoscope, arms crossed, against deep blue
  1. 01Where it ran

    A United Nurses of Alberta “Alberta Needs Nurses” poster in a bus shelter beside a street, by day
    The same United Nurses of Alberta poster lit up in a bus shelter at night
    The poster in another bus shelter at night
    United Nurses of Alberta “Nurses Now + Always” artwork: a nurse in black scrubs with a stethoscope, on navy
    “Nurses Now + Always” web banner: a nurse in purple scrubs, arms crossed, on navy

How it got made

The brief, the room, the frame.

United Nurses of Alberta wanted its members to tell their own stories, and Point Blank Creative brought me in to make the portraits alongside their video. The direction was straight on and “not so heroic.” Strong, but vulnerable. These weren’t actors. They were six working nurses, a year into the pandemic, coming in one at a time over a twelve-hour day.

I didn’t have to direct tired or worried. I asked them how things were, they told me, and it was all there. The smiles came too. That May the portraits went up on billboards for Nurses Week, and friends in southern Alberta started sending me photos of them on bus shelters.

← Infinity Healthcare  ·  Straighten Up Alberta →

Send the brief, the deadline and where the images need to run.

Get in touch

Back to all the commercial work →

Let them see

You.

Book Now