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Straighten Up Alberta

Every stretch, full length on white

The 2021 Straighten Up Alberta campaign, offered by Alberta’s chiropractors: three people photographed full length on white through every stretch and lift, and the program sheets they were cut out for.

Client
Straighten Up Alberta
Year
2021
Ran as
Program sheets: the twelve-stretch posture program, and sheets for labourers, parents and students
Photographs
Ryan Parker

  1. 01The campaign

    A woman in a plaid shirt and jeans in one of the program’s stretches, full length on white
    A woman in a plaid shirt and jeans in one of the program’s stretches, full length on white
    A woman in a plaid shirt and jeans in one of the program’s stretches, full length on white
    A woman in a plaid shirt and jeans in one of the program’s stretches, full length on white
    A woman in a plaid shirt and jeans in one of the program’s stretches, full length on white
    A woman in a plaid shirt and jeans in one of the program’s stretches, full length on white
    A woman in a plaid shirt and jeans in a lunge, full length on white
    A woman in a plaid shirt and jeans lifting a box, full length on white
    A woman in a plaid shirt and jeans lifting a box, full length on white
    A woman in a plaid shirt and jeans lifting a box, full length on white
    A woman in a plaid shirt and jeans in one of the program’s stretches, full length on white
    A woman in a plaid shirt and jeans in one of the program’s stretches, full length on white
    A woman in a plaid shirt and jeans in one of the program’s stretches, full length on white
    A man in a brown sweater and jeans in one of the program’s stretches, full length on white
    A man in a brown sweater and jeans in one of the program’s stretches, full length on white
    A man in a brown sweater and jeans in one of the program’s stretches, full length on white
    A man in a brown sweater and jeans in one of the program’s stretches, full length on white
    A man in a brown sweater and jeans in one of the program’s stretches, full length on white
    A man in a brown sweater and jeans in one of the program’s stretches, full length on white
    A man in a brown sweater and jeans in one of the program’s stretches, full length on white
    A man in a brown sweater and jeans in one of the program’s stretches, full length on white
    A man in a brown sweater and jeans lifting a box, full length on white
    A man in a brown sweater and jeans lifting a box, full length on white
    A man in a brown sweater and jeans lifting a box, full length on white
    A man in a brown sweater and jeans lifting a box, full length on white
    A man in a brown sweater and jeans lifting a box, full length on white
    A man in a brown sweater and jeans lifting a box, full length on white
    A man in a brown sweater and jeans in one of the program’s stretches, full length on white
    A woman in a black jacket and pale trousers in one of the program’s stretches, full length on white
    A woman in a black jacket and pale trousers in one of the program’s stretches, full length on white
    A woman in a black jacket and pale trousers in one of the program’s stretches, full length on white
    A woman in a black jacket and pale trousers in one of the program’s stretches, full length on white
    A woman in a black jacket and pale trousers in one of the program’s stretches, full length on white
    A woman in a black jacket and pale trousers in a lunge, full length on white
    A woman in a black jacket and pale trousers seated on a stool, full length on white
    A woman in a black jacket and pale trousers seated on a stool, full length on white
    A woman in a black jacket and pale trousers in one of the program’s stretches, full length on white

  1. 01Where it ran

    Program sheet, Reach for better posture: the first six of twelve stretches, the campaign’s cut-outs beside each step
    Program sheet, Reach for better posture: the second six stretches
    Program sheet for labourers: Throwing yourself into work shouldn’t mean throwing your back out
    Program sheet for labourers: How to safely lift heavy loads
    Program sheet for parents: Parenting is a tough gig, don’t let back pain add to it
    Program sheet for parents: Take a moment to shake it out
    Program sheet for students: Sitting at a desk can be a real pain in the back, literally
    Program sheet for students: Sit up straight to reduce the ache

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