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Leap, Fall / Winter 2024

When Business and Philanthropy Intersect

The opening page, When Business and Philanthropy Intersect: Darren Baumgardner in a cowboy hat against a weathered wooden wall
The second page, Why I Donate: Darren Baumgardner against a red barn, and with his horse

Ryan Parker photographed Darren Baumgardner, managing partner of Westbrand Group of Companies, for When Business and Philanthropy Intersect, in the Why I Donate pages of Leap, the Alberta Cancer Foundation’s magazine, Fall / Winter 2024.

The story

When Business and Philanthropy Intersect

Baumgardner is managing partner of Westbrand Group of Companies, which sells bolts and gaskets to distributors across Canada, and an Alberta Cancer Foundation board member. He has been involved since 2014, when the foundation asked him to co-chair the Cross Cancer Institute Golf Classic, which he did for nearly ten years. A clinical trial saved his father’s life, and cancer took his father-in-law. He believes giving lends a company purpose and trust, and hopes younger entrepreneurs will build their communities as they build their companies.

He was photographed on his ranch southwest of Edmonton, near Devon.

Magazine
Leap, the Alberta Cancer Foundation
Issue
Fall / Winter 2024
Section
Why I Donate
Ran as
A two-page spread
Words
Olivia Piché
Art direction
Veronica Cowan
Photographs
Ryan Parker

As printed

The cover, and the pages.

  1. 01Leap, Fall / Winter 2024

    The opening page, When Business and Philanthropy Intersect: Darren Baumgardner in a cowboy hat against a weathered wooden wall
    The second page, Why I Donate: Darren Baumgardner against a red barn, and with his horse

How it got made

The brief, the room, the frame.

Darren chose his ranch near Devon, because that’s where his heart is. We went out in the evening, after a radio interview of his, aiming for the light near sunset. The wildfire smoke was heavy that week, and I didn’t like how the portraits looked with much sky in them, so we found some textured barns and went in closer.

The horses came at the very end. We were finished, and I asked if he wanted to go hang out with them. Some of those frames made it into the magazine.

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