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BOMA SQFT, 2025 / 26

Five market reports

Talking Retail: the opening page, the portrait full height beside the title
Talking Retail: the interview, set in columns

Ryan Parker photographed John Shamey, Fahad Shaikh, Adam Kilburn, Bronwyn Scrivens and Ian Newman for the five market reports in the 2025 / 26 SQFT, the BOMA Edmonton + North Business Guide to Real Estate.

The story

Talking Retail, Offices, Investment, Industrial and Multi-Family

The 2025 / 26 SQFT carried five market reports, each an interview about one part of Edmonton’s commercial real estate. John Shamey, a partner at Cushman & Wakefield Edmonton, covers retail, where demand is running ahead of supply; Fahad Shaikh of Colliers covers offices, with demand concentrated in the suburbs; and Adam Kilburn of JLL covers investment, arguing that affordability is bringing capital back. Bronwyn Scrivens, also of JLL, covers an industrial market tied to manufacturing and northern resource work, and Ian Newman of Cushman & Wakefield covers multi-family rentals, buoyed by migration and the absence of rent control.

Magazine
SQFT, the BOMA Edmonton + North Business Guide to Real Estate
Issue
2025 / 26
Ran as
Five market reports, each an opening page and the interview page facing it (ten pages)
Art direction
Camilla Coates
Photographs
Ryan Parker

As printed

The cover, and the pages.

  1. 01BOMA SQFT, 2025 / 26

    Talking Retail: the opening page, the portrait full height beside the title
    Talking Retail: the interview, set in columns
    Talking Offices: the opening page, the portrait against white
    Talking Offices: the interview pages
    Talking Investment: the opening page
    Talking Investment: the interview, the portrait carried across
    Talking Industrial: the opening page
    Talking Industrial: the interview pages
    Talking Multi-Family: the opening page
    Talking Multi-Family: the interview pages

The frames

The photographs, before the type.

  1. 01The photographs

    A portrait for BOMA, black and white: a man in a dark jacket and glasses, standing against white, full length
    A portrait for BOMA, black and white: a woman seated on a stool in a dark dress, against grey
    A portrait for BOMA, black and white: a man leaning on a white wall, hands in pockets, full length
    A portrait for BOMA, black and white: a man in a grey jacket, arms folded, against white
    A portrait for BOMA, black and white: a man seated on a stool in a dark jacket, against grey

How it got made

The brief, the room, the frame.

BOMA Edmonton wanted more of an editorial feel for its five market reports, something with the punch of a Top 40 Under 40. Cam, the art director, sent black-and-white references, and we worked from there. I knew these would run as full pages, so I wanted plenty of room around each broker, and every one of them came in dressed well from top to bottom, shoes and all. We shot close and wide, and most of what ran is full length on white.

I shot colour too, just in case, but told the brokers there was a ninety percent chance they’d run black and white. Cam waited until the last of the five had been through the studio before picking, so she could balance the poses across all of them.

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